2021 - PRESENT
Rael
Digital Design, Print Design, Creative Direction, IllustrationRael is a holistic cycle care brand that offers feminine care and skincare products for all phases of the menstrual cycle. I collaborate with the Creative Director and Senior Designer to work on all digital touch points.
During our 2023 brand refresh, I brainstormed ways our brand refresh would manifest on various assets such as email, social media, product detail pages, photo retouching, and print design.
I also led the developmenent of our new illustration style and oversaw the creative direction for direct-to-consumer spotlights and sales campaigns.
During our 2023 brand refresh, I brainstormed ways our brand refresh would manifest on various assets such as email, social media, product detail pages, photo retouching, and print design.
I also led the developmenent of our new illustration style and oversaw the creative direction for direct-to-consumer spotlights and sales campaigns.
![](https://freight.cargo.site/t/original/i/26ab44b352f8051657e5008a4433627193d35166e067b9f16b64e28af6139d76/Rael-Email-Examples-copy.jpg)
![](https://freight.cargo.site/t/original/i/b8d209a6db62a8d1d17b071c0e4ef502d465d6040ee31ab06b1c68593f86dbf7/Rael-Amazon-Examples-copy.gif)
![](https://freight.cargo.site/t/original/i/3196c6efd7246715b82d2c56a7a9dd2cca1925d915e8a9b0bb21138f29ff92e1/Rael-Social-Examples.jpg)
![](https://freight.cargo.site/t/original/i/f3e5bc0c309f22321eb8bdf4fd769b23b5b6cadf6ee8001d1adaa25a69ce4446/Rael-Illustration-Examples.jpg)
![](https://freight.cargo.site/t/original/i/016130cc8de4ecf0dde6bc2db5b3983f6b36230f4cc1c729b99a0cbc29a966f7/Rael-Print-Example.jpg)