Rael Creative Direction Header — Cassandra Bautista

Rael Creative Direction

PRINT DESIGN, DIGITAL DESIGN & ILLUSTRATION

I developed the creative direction for various campaigns & merch at Rael. This involved curating assets and typography to create a unique visual strategy that would strongly push campaign messaging. Lockups and creative strategy were crafted then applied across all digital assets. I also transformed existing studio photography into fresh, innovative assets tailored for each campaign.