CASSANDRA BAUTISTA

Purifying Twist Up Cleansing Balm Mailer PRINT DESIGN & CREATIVE DIRECTION
Rael launched its first-ever Cleansing Balm in mid 2025, and I led the full creative direction for the launch. I developed the overarching visual and conceptual approach, ensuring it translated cohesively across social, email, PDPs, and print.

I also designed the influencer mailer to support the launch. The dieline featured a multi-flap structure with a twist-up lid, which required thoughtful layout planning and clear information hierarchy. The final design ensured that all key messaging was visible at first glance upon opening, creating an impactful and intuitive unboxing experience.